Define
Understand your goals and objectives to create an organized view from the top.

Name
Choose an identity that's easy to say, spell and remember.
(imagine you have to type it from a business card)

Build
Even if you use a complete service like The Human Touch you need to consider a few things
for us to help make your website serve you and your customers.

Publish
Get basic insight into how your pages and files go from your computer
to your Internet space and how to add to it.

Market
Get the promotional machine in gear to drive traffic to your site.
From sites that want to link to you (spreading your name) to your own personell.

Evaluate
Learn what to do post-launch to ensure your site remains effective.

Talk it UP
Keep your Web site on your own company's lips and they will find more ways to use it.